Design placement and size are creative decisions that affect both aesthetics and cost. Knowing the standard zones helps you brief your designer and understand your invoice.

Left chest: 3–4" wide. The classic logo placement. Professional, understated. Works on almost any garment.

Full front: 10–12" wide (adult), centered 3" below collar. The primary real estate. Maximum visual impact.

Back center: 12–14" wide, centered. Strong for event shirts. Often paired with left chest on front.

Sleeve: 3–4" wide, perpendicular to sleeve seam. Popular for premium programs and streetwear.

Bottom hem: 1–2" wide. Brand mark placement: subtle, distinctive.

The most common mistake: too many elements, too much text, too many colors. Apparel is viewed at a distance, in motion, in variable lighting. Simple, bold, high-contrast designs outperform complex, detailed ones every time. The best branded apparel you've ever seen probably had 2 colors and one clear focal point.